Felipe Krust // Design

Felipe Krust is an art director, video editor, webdesigner and VJ, based in São Paulo, Brazil. With a 360º vision and self-taughted, has begun your journey at 16 years old, seeking for not just your financial independence but to help your family. Today at 30 years old already worked with more than 80 companies as agencies, collectives, artists and music festivals, or whether with an Marketing sharpen look or aside of an artist.

The begin

Life wasn’t so easy. Without financial resources, there was lot of there were still many obstacles due to his father’s chemical dependency. It was on his older brother’s computer, still on dial-up internet, that Felipe found his way. It was there, for the first time, that he read something, even if embryonic, about design and advertising. This information stayed in the back of his head and, as a young man in the 90s and early 2000s, MTV Brasil was pure effervescence with its complex, intriguing advertisements, music, music videos, the audiovisual universe in general expanded his head . A dream emerged: to create content that impacted people as much as those who impacted him. He began to create websites – at the time in Macromedia Flash, as it was the most innovative way – and to discover and evolve his design skills through photomanipulation and graphic arts. He was so thirsty that at 19 he already had his first portfolio.

Progress

One of his main fields of activity is the music market, especially after working in the Digital Marketing position at TIME FOR FUN – T4F, the biggest and most important live entertainment producer in Brazil, where he can act directly in major national live entertainment productions, international festivals, as well as festivals such as Lollapalooza Brasil, Electric Daisy Carnival (EDC), Villa Mix Festival, among others.

Over time, his passion and connection with music grew stronger and stronger, especially with electronic music, which ended up taking him to Entourage – the biggest electronic music agency and booker – in 2015, participating in gigs of Kaballah, Só Track Boa , and many other projects. Later, now more focused on national artists, he worked at b+ca – one of the main agencies in the segment in Brazil – as Art Director, which brought him closer to the segment.

After so many great experiences, his journey as a freelancer has improved, gained shape and become a personal signature, being present at major events such as Ultra Music Brasil in 2016, in the position of Creative Director of the festival. Since 2016, Felipe Krust has been working individually on projects as a freelancer, participating in campaigns and releases, creating communication campaigns that have a full workaround – from the visual identity to the development of social networks content with video editing and website.

Hobbie to job

In addition to his main areas of activity mentioned above, one of his main hobbies, which emerged from attending electronic music parties, ended up becoming another job: that’s how VJ Krust was born. As he already had a lot of field experience with shows of the most diverse types, his references were always the ones he saw during his work as an art director. In a short time, he stood out within the independent electronic music scene, after his official debut in the Dirty Kidz Gang. Today he has signed lot artists audiovisuals such as Fancy Inc, Vinne, Santti, Flakke, DJ Andy, among other names in national electronic music. He also participated in the audiovisual team of some international artists who visited Brazil, such as Iggy Azalea, Mr. Carmack, Violet Chachki, Kerli, Roni Size, Dave Angel and many others.

Nowadays

Felipe Krust is a national brand in the electronic music market. His next steps are in the direction of other musical genres, expanding his area of activity and recognition, not only in Brazil, but also internationally. His biggest goal in life is to leave a legacy of dedication, of those who supported him, of Who enabled him (God), of all his trajectory so far. So one day he can encourage other young people to do their best and trust God their path.