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[ ART DIRECTION / VIDEO EDIT ] “BAD IN HOUSE” – Ton Alves

 
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  ALSO IN THIS CATEGORY:: [ SOCIAL MEDIA ] “Between Us” – Audax [ COVER ART & SOCIAL MEDIA ] “Recomeço” – Yuri Arraes [ PRESENTATION ] Domi Home – Portfolio 2021

Art direction & edit on new EP cover art plus promotional campaign about Ton Alves project “BAD IN HOUSE”. Work made in collaboration to 3SONS agency.

EP Cover art

Illustration by Thaya Prado

To start we initiate the campaign with some reels short video edits explaining a bit of the project and your evolution:

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Uma publicação compartilhada por Ton Alves (@tonalvesreal)

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Uma publicação compartilhada por Ton Alves (@tonalvesreal)

Ver essa foto no Instagram

Uma publicação compartilhada por Ton Alves (@tonalvesreal)

Ver essa foto no Instagram

Uma publicação compartilhada por Ton Alves (@tonalvesreal)

It was also developed by the 3SONS managers, Raquel Carelli and Lorrayne Rosa, a kit to be send over for single people pass the brazilian Valentine’s Day (12/06) in a “more harmfull” way, with customized socks with the visual identity created to warm their feets and also a tissue box to hold the tears while listening the new EP, hehe:

And finally, released the full EP concert on June 11, with edit signed by me too: