Art direction on Mond promotional campaign in your New Year’s Eve 2020 with 2 stages with Techno and House lineup joining L_cio, Entropia, Fractal Mood, Due, Nikkatze, Phillipi (Fatnotronic), and others.
In addition to the visual identity, I also made all digital pieces of campaign, since social media posts to ads, also printed items:
One of the highlights about this promotion was doing the lineup announcement into a uncommon way not using the official press kit photos of each other. We modify using some “spectrum / glitch” form to match with the party main concept about the “energetic transformation”. Check it out the photomanipulations: