Visual identity creation to new DJ Bruno Albuquerque career phase.
The concept about this logo creation came through two keywords which matches with the artist’s radical sports spirit: dive and jump in. We made the analogy: immersion when enjoying a deep house or when playing dance. With these two keywords, it was made the new logo with one symbol / character who bring these characteristics – even smooth – as composition.
It was a long way building & cracking sketchs until we reach the choosen one – the Gestault version:
From winding lines, straight lines, geometric shapes in general to gesture drawing (the choosen), we reach in a visual & conceptual grip to this rebrand:
Your typography done without a common alignment gives the movement sensation to the character which can be jumping or diving as well. So, it was made the new visual identity to the artist with this double-meaning representing your new phase: